Email Designed for the Scroll

Email marketing creative for nuuds

Most emails aren’t read. They’re scanned on a phone, mid-scroll, with limited attention. My work is built for that reality through scan-driven hierarchy, clear product storytelling, and frictionless paths to shop.

Every decision, from layout and type scale to pacing and CTA placement, is designed to answer two questions quickly: who is this for, and what should they do next?

Most emails aren’t read. They’re scanned on a phone, mid-scroll, with limited attention. My work is built for that reality through scan-driven hierarchy, clear product storytelling, and frictionless paths to shop.

Every decision, from layout and type scale to pacing and CTA placement, is designed to answer two questions quickly: who is this for, and what should they do next?

CAMPAIGN

Campaign Identity
Logo / Lockup
Color Palette
Typography
Graphic System

LIFECYCLE

Visual Brief
Logo Suite
Color Palette
Type System
Iconography & Illustration
Brand Narrative & Messaging
Brand Guidelines

EDUCATION

Feature Callouts
Product Comparison
Shopping Guidance

Selected Highlights

Full-length campaign emails built around seasonal art direction, product storytelling, and clear shopping paths.

Everyday Edit Collection Emails

Email creative supporting the Motion collection launch, using bold campaign color, performance-focused product storytelling, and conversion-driven styling modules.

Flow + Evergreen Push Emails

Lifecycle and evergreen email creative built around catchy hooks, GIF-style product moments, and clear conversion paths for repeat shopping.

Summerland Collection Emails

Campaign email creative for the Summerland swim launch, combining bold seasonal art direction, product merchandising, and preview-to-shop storytelling.

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Have a good idea in the works?

Tell me what you’re building, launching, or trying to improve.

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